Discipline 1 of 4
Mobile applications
Native-feeling apps for iOS and Android, built so that the first version does a few things properly rather than many things vaguely.
In practice. The work under this heading normally covers the following, agreed in writing before it starts:
- Scoping the smallest useful release and writing it down in plain English
- Cross-platform or native builds chosen for your situation, with the trade-offs explained
- Offline behaviour, permissions and notifications treated as design decisions, not afterthoughts
- Device testing on real screen sizes, including older and smaller phones
- Handover notes so another developer could pick the work up
Write to us about mobile applications
Discipline 2 of 4
UI & UX design
Interfaces people can understand on first use: clear labels, sensible order, readable type and states for when things go wrong.
In practice. The work under this heading normally covers the following, agreed in writing before it starts:
- Short discovery conversations and task mapping before any screens
- Wireframes you can click through, then a styled design system
- Accessibility checks against WCAG 2.2 AA as a working target
- Copy for buttons, errors and empty states written in British English
- Design files organised so developers can build from them without guessing
Write to us about ui & ux design
Discipline 3 of 4
Web design & development
Websites and web applications that load quickly, work without fuss on a phone and are straightforward to maintain.
In practice. The work under this heading normally covers the following, agreed in writing before it starts:
- Static sites, content-managed sites or web apps, depending on what you will actually update
- Responsive layouts tested from narrow phones to wide monitors
- Forms with validation and honest error messages
- Sensible hosting, domain and email set-up advice
- Performance and privacy kept in view: no tracking added by default
Write to us about web design & development
Discipline 4 of 4
App publishing & release preparation
The careful, unglamorous work between “it runs on my phone” and “it is in the store”.
In practice. The work under this heading normally covers the following, agreed in writing before it starts:
- App Store Connect and Google Play Console listings prepared with you
- Screenshots, descriptions and privacy labels that match what the app really does
- Privacy policy and data-safety answers drafted for your review
- Build signing, versioning and test tracks (TestFlight, internal testing)
- A release checklist and a plan for responding to review feedback
Write to us about app publishing & release preparation